With more than 12,000 rodent control businesses actively operating in the US, business owners need to implement an effective marketing strategy to differentiate themselves from the rest. Small companies may find it difficult to compete with national pest control chains like Terminix and Orkin, without having a good marketing plan in place. Here are some proven ideas for marketing a local business that specializes in rodent control.
Maintain a good online presence
With the latest advancements in online technology, every business should have a good online presence, which is the face of their business when people look for them online. In fact, more than 75% of clients search Google and other search engines before they hire a pest control service in the area. If your business doesn’t come up when a customer does a Google search, you are losing customers to the companies that do. A good online marketing strategy will help improve the rankings of your business. Businesses that rank between the first 5 spots on Google get more than 65% of the total visitors for that particular keyword. If your rodent control business is not ranked in one of these positions, your competition is taking advantage of the situation and attracting your clients. This is why you need to implement an effective online marketing strategy to improve the rankings of your site.
Top rankings for more customers
A business that ranks on the top 5 positions on Google or any other search engine commands the respect of the customers who search for pest control businesses online. These businesses are treated as being more trustworthy in the eyes of the customer compared to a business that ranks down the order. You need to focus on performing local search engine optimization if your business caters to clients in a specific location. You can also place ads on websites associated with roaches, rodents, bedbugs, rats, and other pests. This is why you need to make use of effective online marketing strategies to take your business to the next level.
Word of mouth is one of the strongest types of advertising there is, and converts better than any other type of advertising. Companies develop enticements and discounts to their current client base to encourage them to refer their friends and family. This is why it is important to develop good relationships with property managers, home builders, and other construction companies that may get frequent calls for rodent control referrals.
Any business can start their own referral campaign by providing a discount for products or future services for every referral. Participating in local business networking groups such as the Chamber of Commerce in the area is also important when marketing your Tampa rodent control business. Supporting local charities is another way to win customers to your business. These are some of the most important ways to market your pest control business in this day and age.
In conclusion, if you operate a business that provides rodent control, then you need to implement an effective marketing strategy to take it to the next level. There are also national pest control chains in the country. With a host of pest control services available throughout the country, it may not be an easy task to promote a small pest control business. This read offers information on some of the best ways to market your local business.